From the April 2016 issue of Business North Carolina magazine:
Boat owners pledge allegiance to their vessel by wearing clothing emblazoned with its maker’s name and logo, often turning to the Internet or local dealers to suit up. While Beaufort-based Jarrett Bay Boatworks sells its branded clothing in the traditional ways, it’s charting a new course with its latest Raleigh retail store. The idea is to catch imageconscious shoppers willing to shell out $74 for a polo shirt or $30 for a cap, though they may not have the $3 million to $4 million needed to buy a custom Jarrett Bay offshore-fishing boat.
